Terms of Service

These terms govern your use of Rora's services, including our website, free AI assessment tool, and any paid services we provide. By using our services or engaging us to carry out work for you, you agree to these terms.

Rora is a trading name of Pier 7 Projects Ltd, registered in England and Wales (company number 12894305).

These terms apply to business customers only. If you are an individual consumer purchasing for personal use, additional statutory rights apply under the Consumer Rights Act 2015 — please contact us to discuss.

We provide three categories of paid service:

• AI-Powered Websites — design, build, and ongoing hosting of high-performance business websites with integrated AI features
• AI Automation— custom automations, integrations, and AI tooling built around your business's specific workflows
• Monthly Retainer — ongoing maintenance, monitoring, and continued development of systems we have built for you

The specific scope, deliverables, timeline, and pricing for any engagement are set out in a written proposal or statement of work, agreed before work begins.

Our free AI assessment tool is provided without charge or commitment. Completing the assessment does not create a contract or obligate you to purchase any service.

The report generated is produced by an AI model based on your answers. It is indicative only and does not constitute professional advice of any kind — legal, financial, technical, or otherwise. Time savings, ROI estimates, and recommendations are based on typical results achieved for similar businesses. Your actual results will depend on your specific circumstances and the solutions implemented.

You should not make significant business decisions based solely on the automated report without seeking appropriate professional advice.

A core part of the services we provide involves AI-generated outputs — automated reports, drafted content, generated descriptions, and system recommendations. You acknowledge and agree that:

• AI outputs are generated probabilistically and may contain errors, omissions, or inaccuracies
• AI-generated content should be reviewed by a competent human before being relied upon or published
• We do not warrant that AI outputs will be accurate, complete, or fit for any specific purpose beyond the described use case
• The performance of AI systems may vary as underlying models are updated by third-party providers (Anthropic and others) — we will notify you of any changes that materially affect your systems
• Where AI systems process information about your customers or business operations, you are responsible for ensuring that use complies with applicable law, including data protection obligations

All paid work begins with a written proposal or statement of work signed off by both parties. Work begins only once you have confirmed acceptance in writing (email is sufficient).

Payment terms: Invoices are due within 14 days of issue unless otherwise agreed in writing. Projects over £500 require a 50% deposit before work begins. Monthly retainers are invoiced in advance.

Late payment (beyond 30 days) may attract statutory interest at 8% above the Bank of England base rate under the Late Payment of Commercial Debts (Interest) Act 1998, plus reasonable recovery costs. We reserve the right to suspend services on accounts more than 30 days overdue.

We will deliver the agreed work with reasonable skill and care, within the agreed timeline (or a revised timeline communicated to you promptly if the original becomes unachievable due to factors outside our control).

Where we build systems that rely on third-party services (AI APIs, email platforms, CRM systems, hosting providers), we are not responsible for outages, pricing changes, service discontinuation, or changes to those services that affect the functionality of what we have built. We will notify you promptly if we become aware of any such changes affecting your systems.

We do not guarantee specific business outcomes (revenue growth, time saved, leads generated) from the systems we build. Results depend on factors including your industry, team adoption, and how systems are used in practice.

When we build systems that process personal data on your behalf — for example, systems that handle your customers' contact details, enquiries, or records — we act as a data processor under UK GDPR and you act as the data controller.

In such cases, we will provide a Data Processing Agreement (DPA) as a schedule to the project proposal. The DPA sets out the nature and purpose of the processing, the type of personal data involved, and the obligations of each party under UK GDPR.

You are responsible for ensuring you have a lawful basis to collect and share with us any personal data used in the systems we build for you.

You agree not to use our services or any systems we build for you to:

• Generate, distribute, or facilitate spam or unsolicited communications
• Process personal data without a lawful basis under UK GDPR
• Produce, store, or distribute content that is unlawful, defamatory, or discriminatory
• Circumvent, misuse, or abuse third-party platforms or their terms of service
• Automate decisions about individuals that have legal or similarly significant effects without appropriate safeguards
• Reverse-engineer or attempt to extract underlying AI model weights or systems

On full payment for a project, you own the custom code and content we produce specifically for you, unless otherwise agreed in writing.

Open-source software, third-party libraries, and reusable components we use (such as UI component libraries or infrastructure tooling) remain subject to their own licences — we will only use commercially licensed or permissively licensed components in client projects.

AI-generated content incorporated into deliverables is transferred to you on the same basis as bespoke code — you own it on full payment. Copyright subsistence in purely AI-generated content without human creative input is an evolving area of UK law; we make no warranty as to copyright status of AI-generated elements.

We retain the right to describe the general nature of work completed for you in our marketing materials (e.g., “AI automation for a trades business”) without identifying you by name unless you give permission.

Our total liability to you for any claim arising from our services is limited to the amount you have paid us in the 12 months preceding the claim.

We are not liable for: indirect or consequential loss; loss of profits or business opportunity; loss or corruption of data caused by factors outside our control; losses arising from third-party service failures (AI APIs, hosting, email providers); or losses arising from reliance on AI-generated outputs without appropriate human review.

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other matter that cannot lawfully be excluded or limited under English law.

Each party agrees to keep the other's confidential information — including business processes, pricing, systems, and customer data — confidential and not to disclose it to third parties, except as required to deliver the agreed services or as required by law.

This obligation survives termination of any engagement for a period of 3 years.

Neither party will be in breach of these terms to the extent that performance is prevented or delayed by circumstances genuinely outside their reasonable control — including but not limited to: natural disasters, acts of government, widespread internet infrastructure failures, or third-party service outages. The affected party must notify the other promptly and resume performance as soon as reasonably practicable.

Either party may terminate a monthly retainer with 30 days' written notice. Project work may be paused or terminated by mutual agreement; in this case, payment is due for all work completed to the termination date.

We may terminate or suspend services immediately if you breach a material term of these conditions and the breach is not remedied within 14 days of written notice, or if you enter insolvency proceedings.

We may update these terms from time to time. We will give at least 30 days' notice of any material changes to clients with active engagements. Continued use of our services after the notice period constitutes acceptance of the updated terms. The current version of these terms is always available at this URL.

These terms are governed by the laws of England and Wales. Any dispute that cannot be resolved informally will first be referred to mediation under the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure before either party may commence court proceedings. The courts of England and Wales have exclusive jurisdiction.

Questions about these terms or to raise a concern: [email protected]